It's enough to make one clench one's teeth and utter an expletive under one's breath!
The local butcher, whom Prudence would like to patronise, as she believes in the sustainability of small business and the quality of his merchandise, can't spell.
Which in and of itself would be forgiveable if he were to correct his misspellings when these are gently and senstively pointed out by his clientele.
After three gentle and sensitive pointings-out, he still insisted on selling crapetto. Rather than the young goat known to gourmets the world over as capretto.
The fourth pointing-out occurred thus:
Butcher: Will that be all?
Prudence: Yes, thank you. And there is one thing you can do for me
Butcher: What's that?
Prudence: You can fix that sign that says crapetto. It should say capretto.
Butcher: Oh, yeah. We've had a few people say that.
Prudence: It's disrespectful and it makes you look like an idiot.
Butcher: (nervous giggle) Well, I can't spell vegetable and some other words either
Prudence: I'll help you.
Butcher: Are you always that harsh?
Prudence: I have pointed this out before. And I'd like to think you aren't an idiot.
Sigh. One wonders whether one can shop there again.